By Spy Uganda
Kampala: In the history of Ugandan music history, few names carry as much weight as Bebe Cool.
Known for his fearless innovation, longevity and sheer dominance in an industry that often demands constant reinvention, Bebe Cool has once again solidified his position as an icon.
This past Monday, he made a resounding statement not just musically but strategically by unveiling Circumference, the first single off his upcoming album Break The Chains, at a press conference held at none other than Next Media Park, the home of Uganda’s most influential TV station, NBS TV.
This was no ordinary announcement. Timing it to be hosted on the country’s most- awarded entertainment show, NBS After 5, was a wise move that sent a clear message: only the best platform could serve as the stage for a moment of this magnitude. For Bebe Cool, this was, over and above an album reveal, a declaration of intent, an artistic mission to push Ugandan music onto the global stage.
Why After 5 and NBS TV Were the Perfect Match Over the years, NBS After 5 has transcended its role as a TV show. Hosted by the formidable Fantastic 5 Douglas Lwanga, MC Kats, DJ Roja, DVJ Mercy Pro, and Viana Indi it has become the heartbeat of Uganda’s music industry.
It’s where careers are launched, controversies dissected, and cultural milestones are celebrated. No other platform offers such an authoritative voice in shaping public perception of Ugandan music and entertainment.
Bebe Cool’s choice to announce his single here speaks volumes about his understanding of the landscape. It was a deliberate alignment of his brand with a platform known for setting trends and commanding attention.
After 5 a music cultural institution now, and associating with it cements the legitimacy of any project in the eyes of fans and industry players alike.
The Impact of the Announcement Bebe Cool unveiling Circumference the way he went about it was the only way he could have launched a project on which he worked with Nigerian producer PhilKeyz, who is known for global hits like Lie and Cough.
This effectively challenges Ugandan artistes to aim higher, collaborate globally, and push boundaries. His words during the press conference highlighted this: “This is an exciting time for the Ugandan music industry because I’m here to set a new standard — the standard — of what it means to be an African music legend.”
By choosing NBS TV as the launchpad, Bebe Cool ensured his message would reach
every corner of Uganda and beyond.
The station’s unparalleled reach, combined with the streaming muscle of AfroMobile, guarantees that his new sound and vision will not just echo but resonate globally.
NBS TV is the Undisputed Champion of Influence
NBS TV’s deep understanding of the Ugandan audience has over time become
unmatched, which comes with the influence that Bebe Cool needed for this launch.
From its state-of-the-art facilities at Next Media Park to its robust digital presence,
NBS TV has simply redefined what it means to be a media house in Uganda.
The station’s influence is very much about impact as it is about numbers. When Bebe
Cool stood in front of the cameras this week, he wasn’t just addressing fans — he was
tapping into a legacy of trust and authority that NBS has built over the years.
It’s this trust that makes brands, artistes, and institutions choose NBS TV when the stakes are
highest.
A New Chapter for Ugandan Music
As we await the release of Circumference this Friday, one thing is clear: moments like
these reaffirm NBS TV’s position as the undisputed king of influence in Uganda.
When history is made, it’s made at Next Media Park. And as Bebe Cool’s journey continues
to inspire, one can’t help but marvel at the synergy of greatness when Uganda’s finest
collaborate.
