By Spy Uganda
Kampala: In an era where information dissemination is faster than ever, the need for news programs to adapt and innovate has never been more critical.
Recognizing this imperative, NBS TV’s ‘Live At 9’ bulletin has embarked on a transformative journey, placing a renewed emphasis on capturing the audience’s attention while maintaining its commitment to balanced and unbiased reporting.
Kin Kariisa, Group CEO of Next Media, articulated this vision during the unveiling of the revamped ‘Live At 9’ bulletin. Reflecting on NBS TV’s 15-year milestone in 2023, and 8 years of ‘Live At 9’, Kariisa reaffirmed the network’s commitment to delivering accessible, balanced, and innovative content to Ugandans.
He emphasized that the decision to revamp ‘Live At 9’ was informed by extensive research and trends analysis, acknowledging the evolving demographics and changing consumption patterns of news audiences.
Kariisa’s speech underscored ‘Live At 9’’s role not just as a news program but as a voice for the voiceless. He emphasized the program’s responsibility to amplify the stories that often go unheard, providing a platform for marginalized voices and shedding light on important issues affecting Ugandan society.
“Our responsibility is to ensure that the stories that often go unheard find a platform and resonance in our broadcasts,” Kariisa noted.
The rebranding and refreshing of ‘Live At 9’ represent a commitment to elevating the standards of news delivery in Uganda through unbiased, balanced, and untainted reporting.
By embracing innovative approaches to storytelling and leveraging the latest technologies, NBS TV aims to capture the attention of a diverse audience while upholding the principles of journalistic integrity and accountability.
As NBS TV’s ‘Live At 9’ bulletin embarks on this transformative journey, its promise to the audience remains steadfast: to deliver news that matters, stories that resonate, and information that empowers.
