By Spy Uganda
Kampala: MultiChoice Uganda announced on Monday that Pearl Magic is expanding and will be adding a new channel: “Pearl Magic Prime” to its stable and growing audience specially for local content. The channel went live on Monday, 8 February 2021.
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In anticipation of the amplified offer, Channel Director Timothy Okwaro said, “Our mandate as the channel is to provide our viewers with thought-provoking and entertaining content which captures Ugandan cultural nuances, we cannot wait for audiences to experience this new addition to our stable. We will continue to work with the established and upcoming local producers to deliver on world-class content whilst fulfilling our commitment to developing the entertainment industry and the economy of the region.”
Since the inception of Pearl Magic two years ago, the channel has fast become the leading local entertainment brand in Uganda and the launch of Pearl Magic Prime is set to amplify the viewing experience.
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Pearl Magic Prime will at launch feature a drama entitled Prestige, Mama and Me, a television series that falls within the dramedy category, Sanyu- a telenovela as well as Story Yange, an epic docu-series that explores the humble beginnings, meteoric rises, devastating falls and crippling vices of the most popular social influencers in Uganda.
Hassan Saleh, the Managing Director of MultiChoice Uganda said he was very excited about the launch of
Pearl Magic Prime as well as the investment that has been injected to ensure growth anda accessibilityof local content in Uganda.
“Pearl Magic Prime is set to live up to its tagline of delivering more value to the customer like never before. We are proud of the role we are playing in the entertainment sector in Uganda and look forward to connecting with our audiences.”
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Saleh added that the channel will be available exclusively to DStv subscribers on DStv Compact, DStv Compact Plus as well as DStv Premium packages. “As per our ongoing commitment to our customers, we will continue to enhance our viewer experience by offering more value to our customers. We are confident that Pearl Magic Prime will connect with DStv audiences and reinforce our strategic vision to be the leading African storyteller.”
Viewers are encouraged to take note of the scheduling plans below to not miss out on their favourite
programming:
NEW SHOWS SET TO PREMIERE ON PEARL MAGIC PRIME, DStv CH 148
Sanyu: Monday to Friday at 8.00 pm
Prestige: Monday to Friday at 8.30 pm
Mama and Me: Wednesday and Thursday at 7.30 pm
Story Yange: Saturdays at 8.00 pm
SHOWS SHARED WITH PEARL MAGIC, DStv CH 161 AND GOTV CH 304
Between Us: Monday and Tuesdays at 5.30 pm
Half London: Wednesday and Thursday at 5.30 pm
The Honourablez: Fridays at 7.30 pm
Ekibbitu: Saturdays at 3.30 pm
Mzigo Express: Saturdays at 7.30 pm
My Wedding Day: Saturdays at 7.30 pm
Date My Family: Sundays at 8.00 pm
Pablo Live Show: Sundays at 9.00 pm
ABOUT PEARL MAGIC PRIME
Pearl Magic Prime is a channel on DStv that’s is owned by the MultiChoice Group (MCG) the parent
company of M-Net, one of the fastest-growing video entertainment providers globally, delivering
entertainment products and services to 19.5m households across 50 countries on the African continent.
Its track record of more than 30 years is reflective of a commitment to provide audiences with only the
best local, sport and international content.
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MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its
well-established payment solutions, competitive pricing and choice of viewership packages continue to
secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the
business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
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MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its
audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which are all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
The channel is exclusively available on DStv Channel 148 and is truly Ugandan– Like Never Before!
