By Spy Uganda
Kampala: FUFA Football Development Department organised an online course on Tuesday 11th May 20201 for the Media Officers of the 16 teams in the StarTimes FUFA Big League an exercise that was coordinated by the FUFA Communications Department and the main facilitator was Communications Director Ahmed Hussein assisted by Marketing Director Esther Musoke and Football Development Director Ali Mwebe.
”The education session was aimed at tuning the Media Officers ahead of the kickoff of the 2nd round of the 2020/21 Big League season this weekend,” said the organizers.
In his lecture, Ahmed Hussein noted that the session was designed with the primary target of improving the capacity building of the club Media officers in a bid to enhance their media-related operations with their respective teams. There are many demands in the areas of Communication. The public wants quality work and our main clients (Media-both at the venue and in offices) want to get the latest and quality work from Media Officers. You either adapt or die’ noted Hussein who is also a CAF-trained Media Officer.
The session covered the following key areas;
•        Message from FUFA President-Delivered by Football Development Director Ali MWebe
•        Video: FUFA and Its Development Programmes (16 minutes)
•        Importance and Objectives of Communication in football
•        Internal and External Communication in football
•        Planning Communication in football
•        Organising press conferences in football
•        Public relations planning in football
•        Managing media relations in football
•        Press releases for football related activities
•        Importance of Social Media in football
•       Match Day Media Operations; handling media, honoring deadlines with Print, broadcast media and Online publications.
The two-hour training will be followed in the future with practical sessions at the FUFA Technical Centre, Njeru.
On there another hand, Ali Mwebe-FUFA Football Development Director noted that very soon FUFA will make this training mandatory so that clubs can be able to do better when it comes to media work and communication. ”The Club Licensing exercise will be spreading to this area as it is deemed very important in football,’’ he said.
Whereas, Esther Musoke-FUFA Marketing Director said that media and marketing go hand in hand. ”The training is very good to push the marketing aspect of the game because without proper media messages we cannot do well in marketing’’
FUFA Deputy CEO-Services Humphrey Mandu who represented FUFA CEO Edgar Watson also lectured, ”On behalf of the CEO, i thank all participants who have spared time to attend this media training. As FUFA it is part of our plan to ensure we empower different stakeholders with knowledge related to the beautiful game in their different capacities. We know the value of media and how much they contribute to the development of the game,’’
