By Spy Uganda
Kampala: MultiChoice Talent Factory (MTF) is taking storytelling up another notch today by launching Storytelling Masterclasses with the continentally-renowned Professor Linus Abraham!
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Storytelling is at the core of the MTF shared-value initiative and is translated across its three entities – the MTF Academy, MTF Masterclasses and the MTF online portal (https://multichoicetalentfactory.com/).
“Stories help us to define ourselves. Before you start writing the script for your film, the hope is that you have nailed the story down in very concrete ways. The series will make sure that you do just that. This is because over the past decades we’ve come to understand that if certain information is packaged in the form of a narrative, we tend to understand it better and remember it,” says Abraham.
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Under his guidance, the Storytelling Masterclass series will delve into discovering your artistic identity as a storyteller, understanding the process of creative storytelling and writing, the magic of the ideational process and how to use essential structures and conventions to finally bring your story up to industry standard.
Master-classes are a crucial feature of the MTF shared-value initiative since its establishment in 2018 and have previously been held in various African countries in line with one of MultiChoice Africa’s strategy of technical and creative knowledge sharing as a means of empowering emerging and professional creatives.
To date, the various MTF Masterclass series has been hosted by some of the most revered industry professionals and partners from across the world, such as the New York Film Academy, CBS Justice Africa and the London Film School to name a few.
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Professor Abraham is among the continent’s most respected professors in film, documentary, broadcast journalism and visual communication. He has also been a lecturer of Journalism & Mass Communication at Iowa State University, University of Minnesota & University of Ghana. Abraham continues to be an active patron in Africa’s creative film and TV industry.
Following previous other MTF Masterclasses, the Storytelling Masterclass series with Professor Abraham is an exciting addition from the MTF shared-value initiative to contribute to the significant need in Africa’s creative film and TV industry for easier access to the trade’s training material, tutorials, and guidelines.
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The MTF Storytelling Masterclass series is pre-recorded and available for free on https://multichoicetalentfactory.com/ for all registered users to access. Not registered, click here to create a profile.
About the MultiChoice Talent Factory
The African continent is steeped in a rich and diverse history of living passionately through language, art, music, and colourful storytelling. As the continent continues to change rapidly, the entertainment industry has become ever more relevant.
MultiChoice Africa has identified an opportunity in this fast-changing environment—one that will have a lasting impact on the
the industry as a whole.
The MultiChoice Talent Factory (MTF) is a multi-tiered training programme (Academies, Masterclasses & Portal) designed by MultiChoice Africa to focus on positively impacting the technical and professional value chain in the film and television industry across the continent.
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As a business born and bred in Africa, we have a long-term commitment to making a socio-economic difference in the countries in which we operate. As such, this initiative helps to play a positive role in growing Africa’s creative industries.
MTF is a shared-value initiative that provides a platform for the creative industries to develop their talent and engage with one another through their shared passions.
Through the MTF Academies (every year, the academies select 74 talented individuals from across 14 countries to participate in a 12-month academic and practical immersion programme including both theory and hands-on experience in cinematography, editing, audio production and storytelling) we are building a pipeline of good local content for our channels whilst the Master-classes focus on developing technical skills of established creatives in cinematography, audio and storytelling to improve the quality of local productions and are conducted by leading African and international industry experts.
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The MTF Portal is the golden thread that brings talent and opportunities together on one platform. It is a Pan-African, film and television digital marketplace that offers open, cost-free access to film creatives across the continent to showcase their talent, access opportunities, stay up to date with industry news and expand their industry network.
Through this initiative, MultiChoice Africa’s demonstrates its commitment to enriching lives by developing the art of inspired local storytelling and story-making, while simultaneously growing a legacy of local content on our DStv, GOtv and Showmax platforms and ultimately continue showcasing Africa’s rich cultural heritage and diversity.
