By Samuel Opio
Champion Bet, one of the fast-growing betting companies in Uganda running under Parsha International Limited has on Monday appointed Media Personality Douglas Lwanga as their Brand Ambassador.
This was at a press conference held at Levels opposite Uganda Museum hosted by Isaac Katende alias Kasuku.
Speaking at the event Mr. Denis Kikonyogo, the Business Development Manager for Champion Bet revealed that he will be representing the brand on various social occasions as well as encouraging young people to bet responsibly since betting is not a business but rather a luxury.
“We need to cut over another section of diversion and Lwanga was the specific brand that we need to work with. This is going to give us a relationship with the media,” Kikonyongo said.
Kikonyogo expressed his delight and said that choosing Lwanga was the right decision since his brand appeals to a certain segment that they are interested in because separation of betting and entertainment is not possible.
He also confirmed that their partnership with Douglas does not have a limit as long they agree as both parties.
Douglas Lwanga was quick to say that he is still with NBS TV and Next radio because he heard people talking about him leaving the Station.
“I thank Champion Bet for giving an opportunity to work with them, and surely am the right person for this. We shall do the Corporate Social Responsibility and also championing people on how to play and then also push the brand,” Lwanga said.
He also explained that since entertainment covers a wide coverage, it will be a mix match for both areas.
