By Spy Uganda
Kampala: Radio 4 has sealed a lucrative advertising deal with Mandela Millers, a prominent brand under the renowned Mandela Group.
The multimillion deal comprises of spot advertisements for flagship products like Supreme wheat and maize flour, along with show sponsorship. The contract officially signed on Tuesday, January 2, 2024 is effective immediately and will run for a full year.
Eng Richard Buyi Wandawa who represented Mandela Group Technical Department, commended Radio 4’s exceptional programming during the contract signing.
He expressed confidence in the station’s capability to effectively deliver messages to millions, emphasizing Mandela Group’s commitment not only to product quality but also to efficient and high-caliber partnerships.
“Mandela Group does not only mind the quality of its products, but also the quality and efficiency of our partners, and so, we have been following radio 4 for a long time, and we are hopeful that given its quality programing, it will deliver our message to Ugandans such that they effectively benefit from what we do,” Mr Wandawa said.
“To our clients, our weekly show on Radio 4 every Monday from 7 pm should be a must-listen because it will touch things that concern everyone, including road safety and healthy eating.”
“I also appeal to everyone who is yet to taste Supreme wheat flour and Supreme maize flour to try it today and be a testimony to our quality products,” he added.
Meanwhile, the Station’s General Manager, Kungu Al-mahadi Adam, commonly known as Adam Kungu, expressed gratitude to Mandela Group for the partnership, assuring them of value for their money.
Mr Kungu also highlighted Radio 4’s position as one of the leading stations in the country and pledged to provide Mandela Group with quality service further acknowledging the station’s collaborations with other leading brands.
“Mandela Group now joins a number of other corporate and big companies already advertising with Radio 4, and we are grateful as a mass and people’s station for this partnership. This is a sign of confidence in us and the quality of our works, and we are so humbled,” Mr Kungu said on Tuesday.
“Today, Radio 4 is among the leading stations in the country, and we pledge to give Mandela Group value for their money as we do with other leading brands in the country already working with us,” he added.
Mandela Millers are leaders in wheat and maize milling. Offering a premium range of wheat and maize products, they supply quality goods to a range of varied customers, including well-known brands such as On The Go Supermarkets, Shoprite, and Quality Supermarkets.
Mandela Millers offers competitive rates and fast, efficient distribution on high-quality wheat flour and maize meal to their Ugandan bakery and consumer clients.
Other brands of Mandela Group include, among others, City Oil, City Service, City tyres, Mandela Millers, City Retread, Cafe Javas, CJ’s, and Mandela Auto Spares.
